ART DIRECTION
Pop Up, Experiential Design, Campaign Identity, Concept Art, Video
BISKIT X GWSU | 24H
MILAN 2023
Biskit and GodWillSaveUs — an event production and creative agency based in Milan — collaborated on an exclusive techno-culture inspired bag: the 24H Raver Bag. The collaboration launched at a 3-day pop-up in Milan in 2023, coinciding with the launch of Biskit's Electrical Impulses collection. I was responsible for the complete art direction: campaign identity, city poster series across Berlin, Madras, and Milan, 3D product visualisation, motion assets, physical branding for the pop-up space, and all digital and print materials.
The 24H Bag is the ultimate accessory for ravers and music festival-goers, combining minimalism and functionality in a futuristic, durable design. As with all BISKIT styles, there are only 21 editions of each design available.
BISKIT has been experimenting with the music scene in Berlin and India since its inception and sees techno at the heart of the brand. This common ground was the foundation for the collaboration with GodWillSaveUs and represents the intersection of fashion, art and music culture that both brands strive for.
The visual language for this collaboration drew on the intersection of both brands' identities — Biskit's minimalist, conceptual aesthetics and GodWillSaveUs's immersion in European techno culture. The campaign was designed to work simultaneously as event promotion, product launch, and cultural statement.
