MAGNETIC FIELDS
ART DIRECTION
Visual Identity, Motion Design, Experiential Design
Magnetic Fields is one of India's most respected independent music festivals, held annually in Alsisar, Rajasthan. I was commissioned to develop the visual identity, motion design, and experiential design for the 2022–23 edition — poster campaign, digital asset suite, motion content, festival banners, and exhibition materials.
The visual language for this edition was built around electrical and magnetic imagery - abstract field diagrams, charged forms, and high-contrast colour systems that worked simultaneously as art direction and as environmental design across the festival site.
