ART DIRECTION
Logo, Visual Identity, Concept Film
Agaala is an independent fashion label that ran a Kickstarter campaign in 2021 to fund its debut collection. I was commissioned to develop the complete brand identity and campaign visual system — logo, identity, all Kickstarter campaign materials, concept film, and campaign teaser video.
2021
KICKSTARTER CAMPAIGN IDENTITY
The visual system takes its inspiration from the geometric language of the Bauhaus movement — triangle, circle, and square as abstract symbols standing for the letters A-G-A-A-L-A respectively. This geometric framework became the basis for all campaign materials: posters, merchandise, cards, and digital assets.
Kickstarter Campaign Video
The concept film and teaser were produced to communicate both the aesthetic world of Agaala and the human story behind the brand — a format that performed significantly better than typical product-focused Kickstarter content.
Campaign Teaser Video
This minute long clip acts as the trailer for the Kickstarter campaign video and also gives an insight into visual inspiration behind the concept.