ART DIRECTION
Experiential Design, Campaign Identity, Concept Art, Video
LOT 202401 marks the beginning of Biskit's transition toward art-object releases — 16 original works by the founders exploring the concepts of Space and Mind. I led the complete art direction and campaign identity for the launch: concept film, city poster series, invite card system, art catalog design, digital campaign assets, and motion content. The launch events took place in Mumbai and Madras in 2024.
2024
LOT 202401 marks the start of Biskit’s art-focused releases inspired by 16 works created by the founders, Harsha and Shruti that center around the themes of 'Space' and 'Mind'
This video brings together Biskit's vision for LOT 202401. It offers a glimpse into their unique approach, where art and fashion intersect within an immersive digital space, reimagining how new collections and concepts are experienced.
The campaign visual language was designed to bridge Biskit's fashion world with its fine art practice — treating the garments as collectible art objects and the campaign materials as extensions of the artwork itself rather than promotional material.
