MAGNETIC FIELDS
ART DIRECTION
Visual Identity, Motion Design, Experiential Design
Magnetic Fields is one of India's most respected independent music festivals, held annually in Alsisar, Rajasthan. I was commissioned to develop the visual identity, motion design, and experiential design for the 2022–23 edition — poster campaign, digital asset suite, motion content, festival banners, and exhibition materials.
The visual language for this edition was built around electrical and magnetic imagery - abstract field diagrams, charged forms, and high-contrast colour systems that worked simultaneously as art direction and as environmental design across the festival site.
Deliverables included the complete poster series, social media campaign assets, motion content, festival banners, signage system, and branded merchandise. The work was produced and applied across both digital and large-format physical environments.