ART DIRECTION
Pop Up, Experiential Design, Campaign Identity, Concept Art, Video
BISKIT X GWSU | 24H
MILAN 2023
Biskit and GodWillSaveUs — an event production and creative agency based in Milan — collaborated on an exclusive techno-culture inspired bag: the 24H Raver Bag. The collaboration launched at a 3-day pop-up in Milan in 2023, coinciding with the launch of Biskit's Electrical Impulses collection. I was responsible for the complete art direction: campaign identity, city poster series across Berlin, Madras, and Milan, 3D product visualisation, motion assets, physical branding for the pop-up space, and all digital and print materials.
The visual language for this collaboration drew on the intersection of both brands' identities — Biskit's minimalist, conceptual aesthetics and GodWillSaveUs's immersion in European techno culture. The campaign was designed to work simultaneously as event promotion, product launch, and cultural statement.
